"The people were really transparent and authentic – that’s why I gained new insights."- this was one of the many positive feedback of our second networking apéro in Zurich with 35+ early talent experts from 26+ leading companies. In this blog post I’ll share some of the most popular insights from McKinsey, Allianz Suisse and the two Gen Z Talents.

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1. Encouraging Employee Participation in Content Creation

McKinsey & Company has leveraged Spark Videos—short, engaging career insights—to connect with students. Carolyn Höchle (Senior Recruiter at McKinsey & Company) found that proactively engaging colleagues and highlighting the benefits of participation increases their willingness to be featured in these videos.  

2. Creating Interactive and Informative Live Streams

To enhance the value of their Live Streams, McKinsey & Company collects relevant questions in advance. This ensures that critical topics are addressed, leading to a more structured and informative experience for students.

🎯 Why this works:

• Helps address key concerns of job seekers.

• Allows for thoughtful, well-prepared answers.

• Keeps the session engaging and interactive.

3. Giving Business Students a Competitive Edge

Business students face intense competition in the job market. Jonas Huser (University of Bern Student & CareerFairy Intern) has observed that students value Live Streams that offer concrete tips on differentiating themselves. Additionally, students appreciate transparent communication on job details like salary and start dates.

Bonus Tip: Examples on how companies helped students to differentiate themselves through Live Streams:

• Claas granted Live Stream participants priority application access.

• Capgemini offered 1-on-1 career conversations to attendees.

4. Addressing Job Seeker Anxiety & Imposter Syndrome

Many students struggle with self-doubt and fear of constant evaluation during the job search. Jonas Passweg (ETH Graduate and Co-founder of the MeWell Community) revealed that this "imposter syndrome" can prevent them from applying or engaging with employers.

How CareerFairy helps from his perspective:

• Anonymous interactions allow students to explore companies without pressure.

• Guidance from employers, such as book recommendations, provides practical support.

5. The Power of Transparency in Employer Branding

Ariane Nitsche (Employer Branding Specialist at Allianz Suisse) emphasized the importance of transparency when discussing diversity and inclusion. Ariane recommends that companies clearly state:

• Where they currently stand on diversity.

• Their goals and future initiatives in this space.

🎯 Why it matters: Setting realistic expectations helps candidates understand company culture and values, increasing trust and alignment.

6. Boosting Live Stream Engagement with Gamification

To create a dynamic experience, Allianz Suisse integrates engaging features into their Live Streams:

• Surveys at the beginning to tailor discussions to participant interests.

• Gamified formats like “Who Wants to Be an Actuary?” to make learning about careers fun.

Final Thoughts

I hope that these practical insights on how to create engaging and valuable Live Streams for Gen Z have added value to your talent attraction and employer branding strategies.

If you would like to learn more about how you can excite Gen Z about your company with authentic Live Streams, reach out to us! We’re looking forward to hearing from you 😊