Challenges

Provide relevant information to the audience

To improve the whole candidate journey, UBS was aiming at providing relevant information to graduates from the outset. The idea was to allow candidates to select or deselect themselves as early as possible in their journey and give them enough insight to allow them to choose if they want to apply.

Also, for a brand that is well-known, it was important to maximise the efficiency of top-of-funnel activities to maintain brand recognition more easily and at regular intervals.

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Attract better-fit talent 

‘Quality over quantity’ is a mantra that underpins UBS early-talent recruiting activities, but  also extends to employer branding. With its inherent challenges, it has an impact on improving the ROI of employer branding activities, which is another area UBS has been focusing on since the end of the Pandemic. 

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Attract tech talent

STEM students are the centre of the battle of the financial sector as a whole. So the question is - how to fish in a pond where everyone's fishing for those few prize fish?  

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Raise awareness and promote the employment offer to junior talent groups

UBS as a company is focused on efficiency - how to  reach out to larger groups of junior talent with less resources. The challenge was to find a versatile enough tool to be able to adapt to different target audiences and demographics, according to recruiting or business unit needs.

Solutions

Flexible solution for different uses

UBS involves recruiting managers and hiring managers, while using CareerFairy to promote graduate programmes and internships to students. 

Their live-stream format adapts to various types of content:

• To raise awareness of innovative and new projects by hiring managers and specific divisions
• To promote the offer and benefits for a specific audience - employer branding content
• To talk to a more targeted audience when recruiting specific profiles, like STEM, involving recruiters
• To prepare applicants for recruiting process with UBS or in general, involving recruiters

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Internal collaboration for employer branding projects

"When many teams have to be involved in promoting open roles or employer branding activities, it can be cumbersome. In most cases, UBS hiring managers and smaller divisions choose CareerFairy as their promotion platform because it is easy to set up and get the best results before pivoting into large scale projects." 

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Starting point to an optimised candidate journey

UBS has built a candidate journey that CareeerFairy supports by making the first encounter personalised and interactive via live streams. The next step in that journey is a physical ‘Meet and Greet’ event, which benefits from and builds on the information shared during the live stream. The event can therefore be devoted to relationship building and networking.  

"So for us it's like reaching out to a big community in an easy and interactive way. We've narrowed it down along the way to the point where we can now say this is the recruiting phase, right?" 

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Improved 2-way communication

CareerFairy is set up in a way that allows the company to see, in advance, questions asked by the registered talent. In this way, streamers have time to think ahead and prepare themselves for those Q&A sessions. They also benefit from an overview of what the potential applicants want to know, which questions repeat, and which ones would be more important to a larger audience. "Previously, with Zoom calls, you had 45 minutes and somehow you kind of ended up having no time for Q&A." 

‘Polling’ is another interactive feature that UBS uses during live streams. It involves the participants but doesn’t disrupt the flow of the live stream. 

‘Feedback’ pop-ups is another practical way of showing participants that you care about their opinion, to get the most out of the live stream. As it is indirect, the participants are honest in their rating. 

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Tracking of the ROI

CareerFairy has allowed UBS to connect the dots between participation statistics, demographic data of participants and incorporate the current results into planning of our future activities.