About Schwartauer Werke

Whether for breakfast, as a lunch break or a snack in between meals - Schwartauer Werke & it’s loved products have been around since 1899. Constantly thinking ahead and consistently developing their brands and products, Schwartauer Werke responds optimally to consumer needs and always does their best to guarantee high quality and unique taste.

Challenges

For the trainee roles, Schwartauer Werke team has seen the number of applicants going down over time. While they didn’t have to do much to get applicants earlier, this has progressively gotten harder with Gen Z.

With students not ready to travel as much as earlier, and with the brand not being as present in the young generation’s mind, the regular job boards & posting ads hasn’t worked as well as a strategy for them recently.

The channels where students consume information has also evolved and they realise that companies needs to keep up too.

Solution

In an ever evolving world for the young audience, Schwartauer Werke realises the importance of virtual hiring events. Especially in times when students want to get to know prospective employers intimately before they consider working there, Schwartauer Werke decided to work with CareerFairy Live Stream where they could reach a chosen target audience with the right message.

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What was the topic of Live Stream they chose?

Einblick in unseren Bereich Produktentwicklung (Insight into our Product Development department)

Here's the link to the recording if you're interested

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What was the Target audience that the brand wanted to reach?

While we started with a target audience of Masters & Bachelors University students in Germany, CareerFairy's platform optimised to particularly reach 4 specific audiences for Schwarteur Werke:

• Food Tech students
• Life Sciences students
• Mechanical Engineering students
• Business Administration & Economics students